16 November 19

Shortwave listeners use to send letters or postcards to the stations they picked up and this is how the station would know how far the signal was being picked up; Station WOR was associated with what department store
A. Macy’s New York
B. Lord and Taylor New York
C. Bambergers New Jersey
D. Hahne and Company
Answer C… Bambergers, Newark New Jersey. WOR radio was established by Bamberger Broadcasting Service in 1922. The return QSL from Bambergers was a pamphlet with a description and drawings of the radio station and the departments on each floor. The broadcast studio was located on the sixth floor of its downtown headquarters. It was the first radio station

WOR radio was established by Bamberger Broadcasting Service in 1922. The broadcast studio was located on the sixth floor of its downtown headquarters. It was the first radio station on the East Coast to broadcast opera and a morning gym class in the 1920s. Its FM station, W2XOR (then W71NY, now WEPN-FM) began broadcasting in 1940 or 1941. On October 11, 1949, WOR-TV (channel 9) signed on the air, becoming the last of the New York metropolitan area VHF television stations to begin operations; in the same year, Bamberger was re-incorporated to General Teleradio, in part due to General Tire and Rubber’s increased investment in the station. Transmission was from the WOR TV Tower in North Bergen, New Jersey, until 1953, and from the Empire State Building thereafter. In 1952, General Tire acquired General Teleradio from Macy’s, merging it with the Don Lee Network to form General Tire’s broadcasting division.

Information on Bamberger’s broadcasting is from Wikipedia and the QSL brochure below is from DX History

 

WOR-Bambergers-1